CLIENT: FIAT
TITLE: Art is an Idea that has Found its Perfect Form, Meet the Fiat 500Xe.
SYNOPSIS:
Electrifying your senses with its daring and undeniable physique, your first impression of the Fiat 500Xe will have you redefining what you consider art. Enjoyed by drivers for over 100 years, the Fiat spirit remains the same – simple, authentic, and always on the move.
This campaign reiterates the excitement this automobile first impressed upon the world when it hit the roads in 1899 (the same birth year of the modern car). The strategy for the Fiat 500Xe is crafted to spark conversations, inspire shares, and create a buzz that resonates far and wide.
