CLIENT: Fiat

PRODUCT: Fiat 500Xe

ART IS AN IDEA THAT HAS FOUND ITS PERFECT FORM, MEET THE FIAT 500Xe.

Electrifying your senses with its daring and undeniable physique, your first impression of the Fiat 500Xe will have you redefining what you consider art. Enjoyed by drivers for over 100 years, the Fiat spirit remains the same – simple, authentic, and always on the move.

This campaign reiterates the excitement this automobile first impressed upon the world when it hit the roads in 1899 (the same birth year of the modern car).

The strategy for the Fiat 500e is crafted to spark conversations, inspire shares, and create a buzz that resonates far and wide.

O1 — PROJECT DETAILS

Reimagined for the electric era, the Fiat 500e embodies Italian design, sustainability, and urban flair—bridging nostalgia and innovation.

O2 — GOALS & KPIs

• 48% increase in online engagement

• 100+ attendees at the Fiat City Weekend Pop-Up

O3 — CREATIVE PROCESS

FIAT 500e POP-UP EVENT Acne Studios x ‘Fiat City’ Weekends

This Pop-Up Event is a celebration of electric innovation, Italian flair, and sustainable living that driving the Fiat 500e offers.

Designers of Acne Studios will collaborate with Fiat team to create the ultimate Fiat lounge aesthetic. Guests will have to opportunity to go for test drives, partake in Photo-ops, and creative discussions with the Fiat Engineering Team, Nascar Drivers, and Celebrity Pop-Ins! Encouraging all visitors to use #FiatCityWeekend.

SOCIAL MEDIA CAMPAIGN

This campaign was created to highlight the Italian design, eco-conscious style and efficiency of the Fiat 500e.

Dua Lipa is an English-Albanian singer, songwriter, and actress known for her disco-inspired dance pop and cool-girl attitude.

The 5'8" star first gained recognition for her cover songs on YouTube before signing with Warner Bros.

This international creative force is a lot like the Fiat 500 car, she is European, stylish, and inspiring, making her the perfect brand ambassador for Fiat.

O4 — RESULTS & METHOD

• 72% Increased Digital Engagement

• 220+ Average Attendees at Fiat City Weekend Pop Up Event at Each Location