Barbie
Overview
Developed an integrated marketing campaign inspired by Barbie’s cultural impact and the Barbie Shero Collection. The concept explored how museums and cultural institutions can use storytelling, historical figures, and experiential programming to engage audiences and inspire future generations.
Skills Demonstrated
Campaign Strategy
Audience Engagement
Creative Direction
Brand Storytelling
Content Development
Experiential Marketing
RESPONSIBILITIES
Increase audience engagement
Promote museum visitation
Highlight influential women in history and culture
Develop a multi-platform storytelling campaign
Academic & Portfolio Project
This campaign was developed as a marketing case study and portfolio project and is not affiliated with or commissioned by the brand.
REFLECTION
This project reinforced the importance of connecting brand messaging to larger cultural conversations. I learned how storytelling can transform a product-centered campaign into a mission-driven audience experience.
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