CLIENT: BARBIE
TITLE: S-HERO BARBIE: Steadfast Protection in a Digital Era
SYNOPSIS:
In a time when children abandon physical toys for digital devices at younger and younger ages, how can we ensure our children don’t abandon their imagination, creativity, and sense of self, too?
Since 1959, Barbie's dedication to inspiring the limitless potential in every girl with purposeful products, content, and events. Barbie’s S-hero Line celebrates women who have broken barriers with dolls such as Mexican painter, Frida Khalo, and aviator, Amelia Earhart.
This campaign shows that we can rely on Barbie, in today’s ever-evolving tech world, to be the stronghold for our children.
Sparking conversations and fostering trust is at the core of this Barbie digital marketing strategy. This strategy will create a buzz, inspire shares, and create a community to uplift girls through social media posts, poster and banner ads, newsletters, and email sales.
More than a doll, Barbie is a global icon. Since 1959, she has evolved to reflect diversity, career ambition, and self-expression, empowering generations of children to dream big.
