CLIENT: Barbie

PRODUCT: Barbie Shero Collection

S-HERO BARBIE: Steadfast Protection in a Digital Era

In a time when children abandon physical toys for digital devices at younger and younger ages, how can we ensure our children don’t abandon their imagination, creativity, and sense of self, too?

Since 1959, Barbie's dedication to inspiring the limitless potential in every girl with purposeful products, content, and events. Barbie’s S-hero Line celebrates women who have broken barriers with dolls such as Mexican painter, Frida Khalo, and aviator, Amelia Earhart.

This campaign shows that we can rely on Barbie, in today’s ever-evolving tech world, to be the stronghold for our children.

O1 — PROJECT DETAILS

Barbie’s Shero Collection honors real women—like Frida Kahlo and Amelia Earhart—who broke barriers and inspired generations. The campaign reintroduced Barbie as a modern educational and cultural tool.

O2 — GOALS & KPIs

• 45% engagement increase

• 20% museum visitor growth

• 10+ schools participating in the Icons of Inspiration tour

O3 — CREATIVE PROCESS

SHERO EXHIBITION: ‘Icons of Inspiration’

Icons of Inspiration through Art & History exhibition will be featured throughout museums in the states.

This exhibition will feature each of the Shero Barbies with the stories of each icon, their accomplishments, and how kids today can make the same contributions in the world despite seemingly impossible circumstances.

SHERO EDUCATIONAL CAMPAGIN

Social posts through various channels will be published showcasing the Shero barbies, background stories of each icon, and promoting the exhibition. Posts will be creative, historically accurate, and inspirational.

BARBIE AMBASSADORS REAL LIFE SHEROs

OLYMPIAN GOLD MEDALIST & ROLE MODEL, Simone Biles

A real-life Shero — Simone Biles, inspiring resilience, discipline, and self-belief.

ACTIVIST, ACTOR, & CELEBRITY, America Ferrera

Actor, Activist, and Celebrity, America Ferrera will lead the social media campaign of honoring these Shero Icons throughout art and history with educational and empowering posts.

Ferrera is the best candidate for the Shero Collection Barbies as she actively advocates for women’s empowerment and education — tying perfectly into the educational exhibition.

O4 — RESULTS & METHOD

• 67% Increased Online Engagement

• 20% Boost In Museum Attendance