CLIENT: Dove

PRODUCT: Dove Body Wash

BEAUTY, A FORCE OF NATURE.

YOU ARE A FORCE OF NATURE. A powerful, unique, and essential part of this world. When replenishing the rich landscape that is your body, make sure to use Dove body soap. Sensitive to all skin types and distinctive attributes, Dove honors everyBODY.

For over 17 years, Dove has been devoted to changing the narrative of beauty to be a source of confidence, not anxiety. This campaign highlights the importance of prioritizing self-care in our daily routines, which helps build positive self-esteem, improve body image, and increase self-confidence for both women and men.

O1 — PROJECT DETAILS

Dove champions beauty as a source of confidence, not anxiety. This campaign focused on self-care, positive body image, and inclusivity.

O2 — GOALS & KPIs

25% increase in engagement
15% growth in followers
20% increase in newsletter subscriptions

O3 — CREATIVE PROCESS

MY REAL ROUTINE SOCIAL SERIES:

“My Real Routine” Series featuring Selena Gomez (Founder of Rare Beauty; advocates mental health & realness) and real people across the globe sharing their authentic self-care rituals. Real people. Real stories. Real confidence. The series humanizes Dove’s message, connecting emotionally with audiences across generations through genuine, unscripted self-care stories.

EMOTIONAL EMPOWERING SOCIAL ADVERTISEMENTS

Emotive Social Ads led by artist, singer songwriter, Holistic beauty advocate, Alicia Keys. These ads will have storytelling centered on confidence and self-love. Shift beauty narratives toward authenticity, self-care, and empowerment.

O4 — RESULTS & METHOD