CLIENT: DOVE
TITLE: Beauty, A Force of Nature
SYNOPSIS:
YOU ARE A FORCE OF NATURE. A powerful, unique, and essential part of this world. When replenishing the rich landscape that is your body, make sure to use Dove body soap. Sensitive to all skin types and distinctive attributes, Dove honors everyBODY.
For over 17 years, Dove has been devoted to changing the narrative of beauty to be a source of confidence, not anxiety. This campaign highlights the importance of prioritizing self-care in our daily routines, which helps build positive self-esteem, improve body image, and increase self-confidence for both women and men.
The goal for this Dove campaign is to expand the Dove community with insights, tailored recommendations, and seamless shopping experiences while bringing acceptance, positive self-esteem, and a renewed definition of beauty.
