CLIENT: Adidas

PRODUCT: Stan Smith Originals

STAN SMITH ORIGINALS: DO YOU HAVE LOVE FOR THE GAME?

Creating the best sports products in the world has always been Adidas’ objective. Their most successful shoe to date? - The 1970s cult favorite, the Stan Smith Shoe inspired by American tennis legend, Stan Smith. This collaboration turned the sneaker into a timeless design that anyone can wear from casual to dress-up.

O1 — PROJECT DETAILS

The Stan Smith—Adidas’ most iconic tennis sneaker—embodies effortless cool and timeless style since its 1970s debut.

O2 — GOALS & KPIs

• 35% Increased Online Engagement

• 75% Boost TikTok Views

• 200+ Redeemed Promo Code

O3 — CREATIVE PROCESS

ARTISTS, ATHLETES, & FASHION ICONS

The power of sustainability, timeless minimalism, and classic design come together for the ultimate comeback of a cult favorite: Adidas: Stan Smith Originals.

Leading the Adidas Stan Smith Originals comeback is actor, fashion icon, and advocate for ethical fashion, Emma Watson.

This campaign will inspire the new generation to choose timeless, eco-conscious style.

Watson is the perfect fit for this eco-conscious campaign because of all the work she’s done in this field.

Aligning with Stan Smith Legacy, it’s modern values of responsibility and style aims to reach new audiences and make a global impact.

FROM THE ARCHIVES, STORYTELLING CAMPAIGN

#ForeverStanSmith — blending archival tennis moments with modern user content.

This strategy aims to educate, inform, and inspire audiences to choose fashion that is both eco-friendly and carries timeless style – the Adidas Stan Smith Shoe – before it goes back in the Adidas archives.

O4 — RESULTS & METHOD

• 53% Increased Online Engagement

• 120% Boost TikTok Views

• 300+ Redeemed Promo Code