CLIENT: Coca-Cola

PRODUCT: Coca-Cola Original Taste

FOR A BOLD (POP!) OF INSPIRATION, CHOOSE COKE!

A Catalyst of joy and cause for bringing people together – Coca-Cola is the delightfully satisfying, thirst-quenching powerhouse that has been refreshing generations in both body and spirit since 1892.

So much so that it inspired one of the greatest artists of our time, Andy Warhol, and the birth of the Pop Art Movement. This campaign highlights the magic of Coke and it’s contagious effects of touching the lives of artists and non-artists, alike.

Founded on the importance of cultivating lasting relationships, the focus is to nurture the already rich and diverse Coca-Cola community by provide new and refreshing ways to enjoy a coke for Coca-Cola lovers (new and old).

Classic, refreshing, and nostalgic — Coca-Cola Original Taste is not just a drink, but a shared cultural experience. The campaign focuses on moments of joy and connection.

O1 — PROJECT DETAILS

A timeless symbol of joy, Coca-Cola has united people for over a century—and even inspired Andy Warhol and the Pop Art movement. This campaign celebrated Coke’s artistic and cultural influence.

O2 — GOALS & KPIs

25% Increase Digital Engagement
15% Museum Visitors Attended the Exhibit: Pop Art Movement & Icons exhibit
50% Coke Cola Original Taste Sales Increase

O3 — CREATIVE PROCESS

‘Pop Art Movement & Icons’ Exhibition

A celebration of Coca-Cola’s impact on art and pop culture.

MoMa x Andy Warhol Foundation

Music, Art, Fashion Hybrid Visionary collaborates for the curation of ‘Pop Art Movement & Icons’ Exhibition at MoMa, featuring Warhol’s Coke works of pop art from Andy Warhol Foundation.

O4 — RESULTS & METHOD