OUR STORY
Coca-Cola has long represented more than a beverage — it is a global symbol of joy, nostalgia, and shared cultural experience. Since 1892, the brand has connected generations through moments of celebration, creativity, and human connection.
Its influence extends beyond consumer culture into the world of art and design, most notably through Andy Warhol and the Pop Art movement.
PROJECT DETAILS
This campaign explored Coca-Cola’s enduring relationship with creativity, highlighting the brand’s impact on artists, communities, and contemporary culture.
Rooted in community engagement and cultural storytelling, the campaign introduced new experiential touchpoints designed to deepen audience connection and reimagine how consumers interact with the Coca-Cola brand.
GOALS & KPIs
Increase digital engagement by 25%
Drive attendance to the “Pop Art Movement & Icons” exhibition
Increase Coca-Cola Original Taste product sales by 50%
Strengthen brand affinity through art and culture partnerships
CREATIVE PROCESS
‘Pop Art Movement & Icons’ Exhibition
MoMa x Andy Warhol Foundation
In collaboration with the Andy Warhol Foundation and MoMA, the campaign proposed a cross-disciplinary exhibition exploring Coca-Cola’s influence on art, fashion, music, and contemporary visual culture through Warhol’s iconic Coke-inspired works.
By blending nostalgia with contemporary creative culture, the campaign positioned Coca-Cola Original Taste as both an iconic product and a shared cultural experience centered on joy, art, and connection.
This campaign celebrated Coca-Cola’s artistic legacy and cultural influence through immersive storytelling inspired by the Pop Art movement and Andy Warhol’s iconic interpretations of the brand.
RESULTS
49% increase in online engagement across campaign channels
52% increase in exhibition attendance and visitor participation
67% increase in Coca-Cola Original Taste sales during campaign period