CLIENT: Glossier

PRODUCT: Glossier Beauty Products

BEAUTY - FOR THE PEOPLE, BY THE PEOPLE!

On a mission to give voice through beauty, Glossier has been redefining the beauty industry – one consumer insight at a time- to create a line of intuitive, enjoyable products. Because makeup, after-all, is not necessarily about LOOKING beautiful but more about FEELING beautiful. It is about self-empowerment and celebrating what makes you, YOU.

This campaign is a celebration of beauty (in all of its infinite forms) and the Glossier products created for the people who love and use them!

The mission? Achieve global takeover for Glossier with engaging content crafted to spark conversations, inspire shares, and create a far-reaching impact.

O1 — PROJECT DETAILS

Glossier celebrates individuality and authenticity, creating intuitive products that empower users to feel beautiful in their own skin.

O2 — GOALS & KPIs

28% Increased Online Engagement
150+ Coupon Redemption’s
40% Sold Products at Beauty Pop-Ups

O3 — CREATIVE PROCESS

POP - UP BEAUTY LABS

Glossier x Isamaya Ffrench

Redefining beauty norms, one makeup look at a time, revolutionary makeup artist Isamaya Ffrench is the visual creator and brand ambassador for this campaign and pop-up event. These interactive spaces will allow for community connection, product testing, and customizations.

COMMUITY BUILDING VIA DIGITAL LANDSCAPE:

Ayo Edebiri x Glossier

Actor, writer, creative – Ayo Edebiri rocks Glossier beauty products. Edebiri is relatable, witty, and authentic making her the perfect brand ambassador for Glossier Beauty Products.

Users will be encouraged to use #GlossierIRL on their posts to share real routines, beauty tips, and tricks. This campaign aims to build community, confidence, and aspire authenticity.

O4 — RESULTS & METHOD