CLIENT: Babbel

PRODUCT: Babbel Language Learning App

LANGUAGE LEARNING. REAL TALK. REAL PEOPLE. REAL LEARNING.

Babbel helps you learn a new language by building upon the foundation of the language that you already know.

From App lessons to live online classes to interactive extras (games, videos, podcasts and more), Babbel utilizes proven cognitive techniques to ensure retention of new vocabulary as long-term memory.

This campaign shows how using everyday encounters and real-life conversations to learn a new language (which is the Babbel method) guarantees success.

This content-rich strategy for Babbel is designed to educate, inform, and encourage-- both current and potential users—in their journey of learning a new language.

Babbel empowers users to connect beyond borders. The campaign focuses on real-world results, culture, and the personal joy of learning a new language.

O1 — PROJECT DETAILS

Babbel empowers users to learn new languages through everyday encounters and real-life conversations. The app integrates lessons, live classes, and interactive tools (games, podcasts, videos) using proven cognitive techniques for long-term retention.

O2 — GOALS & KPIs

This campaign aims to educate, inspire, and expand Babbel’s user base by emphasizing authentic, real-world learning.

Goals included:

20% increase in subscriptions
10% increase in social engagement
800 additional website visits within the first month

O3 — CREATIVE PROCESS

The campaign focused on connection, culture, and the joy of communication. I prioritized YouTube and Instagram to reach learners visually and interactively.

DIGITAL ADS & CONTENT MARKETING

Soccer Legend, Multi- Lingual, International figure – Lionel Messi has lived and played across continents for most of his adult life, making him the perfect brand ambassador for Babbel. His story from small town kid to world champion has inspired millions of lives to push boundaries, face the unknown, and never give up.

Via digital and content marketing, Messi will lead this campaign by revealing ways to face any internal fears to learn a new language and visit a completely foreign country. YouTube pre-rolls will also be published featuring users learning languages while traveling or working abroad.

SOCIAL MEDIA CHALLENGE — #MyFirstConversation

Social Media theme is one of connection via language, travel, and culture.

This social media campaign focuses on first time language learners.

Users will be encouraged to share their first sentences in a new language, fostering community and engagement.

O5 — RESULTS & METHOD

Results within the first month: