CLIENT: Cartier

PRODUCT: Cartier Jewelry

MODERN. ELEGANT. POWERFUL. EXPERIENCE THE EXCELLENCE OF CARTIER.

Jewelry has the power to take what can only be felt into something one can hold, carry, or wear. When words fail and gestures fall short, only a Cartier creation will do.

With flashbacks of icons past wearing Cartier to Maison’s most sparkling modern creations, this campaign brings a renewed light to the House of Cartier.

Cartier’s legacy shines through decades of glamour and artistry. This campaign revisits the timeless allure of icons past — from Grace Kelly to Andy Warhol — inspiring modern collectors with a sense of eternal sophistication.

O1 — PROJECT DETAILS

Cartier’s creations transform emotion into artistry. This campaign reintroduced the brand’s timeless elegance through modern storytelling and archival homage.

O2 — GOALS & KPIs

• 30% engagement increase

• 100+ new followers in first month

• 15% increase in site traffic

O3 — CREATIVE PROCESS

HIGH-FASHION COLLABORATIONS

Grace Coddington x Masion Cartier

Legendary stylist and creative director, Grace Coddington is the visual director of this high-fashion, editorial ‘Icons Reimagined’ Series.

ICONS REIMAGINED

GC will reinterpret the legacy of Masion Cartier to bring a refreshing, modern, and exciting take on Cartier jewelry through her editorial lens.

Modern icons and muses – individuals who embody timeless style, strength, and grace – will star in various cinematic photoshoots for a variety of luxury magazines such as: Vogue, GQ, W Magazine, Harper’s Bazzar, among others.

EDITORIAL SERIES

This campaign reimagines Cartier’s timeless icons and legendary designs through modern muses.

SOCIAL MEDIA CAMPAIGN

Classic icons reimagined in contemporary settings.

This social media ‘Icons Reimagined’ campaign will promote the editorials via the high-fashion collaborations in luxury magazines and will further promote the jewelry of Masion Cartier, blending its ionic heritage with contemporary glamour.

O4 — RESULTS & METHOD

• 43% Increased Online Engagement

• 113+ Increased Following Across Digital Platforms

• 22% Rise in Site Visits