CLIENT: COTTON Company | The Fabric of our Lives
TITLE: Cotton — Doing Good while Looking Good.
SYNOPSIS:
From clothes to bedding to home goods—cotton is a natural, sustainable fiber that has far-reaching benefits for all aspects of life. Whenever someone makes the conscious choice of purchasing a product made of at least 90% cotton, it benefits both the individual as well as the environment!
Even if it’s as simple as the act of checking the label(s) of shopping items, we have the power to make the world a better place. Championing the cumulative power of small, intentional choices — this campaign brings to light the versatility, quality, and environmentally friendly characteristics of cotton.
To inspire the use of and desire for all things cotton, this strategy was created to bring awareness and ensure consumers are always in the know with social media updates, emails of new deals and sales, and AD posters.
