CLIENT: Cotton Inc.

PRODUCT: Cotton – The Fabric of Our Lives

COTTON: DOING GOOD WHILE LOOKING AND FEELING GOOD.

From clothes to bedding to home goods—cotton is a natural, sustainable fiber that has far-reaching benefits for all aspects of life.

Whenever someone makes the conscious choice of purchasing a product made of at least 90% cotton, it benefits both the individual as well as the environment!

Even if it’s as simple as the act of checking the label(s) of shopping items, we have the power to make the world a better place.

Championing the cumulative power of small, intentional choices — this campaign brings to light the versatility, quality, and environmentally friendly characteristics of cotton.

O1 — PROJECT DETAILS

From clothing to bedding, cotton is a natural, sustainable fiber that enriches everyday life.

This campaign emphasizes how conscious choices—like checking labels for 90%+ cotton content—benefit both individuals and the planet.

O2 — GOALS & KPIs

Objectives included:

• 25% Increased Social Engagement

• 180 Confirmed Coupon Redemption’s

O3 — CREATIVE PROCESS

The campaign celebrated cotton’s comfort, sustainability, and versatility across lifestyle sectors.

DESIGNER COLLABORATION

Cotton Capsule Collection

Modern, breathable, and beautiful cotton fabrics serve as the inspiration for Reformation x Cotton On Partnership and creation of the ‘Cotton Capsule’ Collection. Each item from this collection is original, sustainable, and responsibly cotton- based designs.

Reformation is known for making sustainable clothing and accessories. Their motto? “Being naked is the #1 most sustainable option. Reformation is #2.”  Their business philosophy makes them the ideal partner for an eco-friendly cotton collection.

TV & DIGITAL ADs

These short videos reveal the intimate, inspired, and intentional lives of Florence Pugh, Lupita Nyong’o, and Jacob Elordi – all creatives leading eco-conscious lives through timeless style. Visual storytelling is a powerful tool that effectively showcases comfort, breathability, and eco-friendly designs of cotton. This campaign humanizes sustainability proving that style and eco-friendly choices is possible.

O4 — RESULTS & METHOD

• 44% Increased Social Engagement

• 180 Confirmed Coupon Redemption’s