CLIENT: Legos
TITLE: Dreams Constructed in Play
SYNOPSIS:
The power of learning through play is vital to shaping a child’s future. It inspires creativity, encourages individuality, and a strong sense of self. So, how do we bring the Lego play experience to more lives across the globe (to perpetuate the inspiration and development of the builders of tomorrow)?
Driven by the infinite supply of dreams all kids have (adult and young kids alike), this campaign encourages players to bring their world(s) to life or elaborate on others (like Disney favorites, Harry Potter, Star Wars, and many more) with Lego Building Set(s).
For the sake of the creative spirit, discover how Lego can reach new horizons, stay connected to diverse audiences, and ensure a global impact with this social media, promotions, and email updates campaign.
