O1 ——— PROJECT DETAILS

As the Gallery Attendant and Marketing Specialist at Passaic County Arts Center — PCAC for short — I am responsible for shaping PCAC’s public-facing identity through class and event programming, content creation, and assisting in curatorial collaboration across four group exhibitions annually.

Besides managing the Art Center and assisting with four annual gallery exhibits, I develop, implement, and promote the event(s), program(s), and class(es).

O2 ——— GOALS & KPIs

As Marketing Specialist my priority was to increase community engagement with the Arts Center.

I wanted 200 increase in followers, minimum of 16 students attending classes, 25% increase in online engagement.

O3 ——— CREATIVE PROCESS

To do this I set out to create a strong clear brand identity that would make the PCArts center stand out from all the other art institutions and organizations.

The main ways I achieved this was by:

Incorporate art center logo in posts
Use only High quality images of classes events and exhibitions
Write engaging captions that are human focused
Keep my intentions of engaging the community with the arts, building connections and promoting a safe, creative, educational space for all members of the community as the forefront of every project and objective assigned to me.

Next, we needed people of the community to visit the site and increase public engagement with the arts.

To do this I developed and launched programs: