CREATIVE STRATEGY FOR ARTS, CULTURE & COMMUNITY
I believe meaningful cultural experiences begin with thoughtful storytelling. Through creative strategy, exhibitions, campaigns, and public programming, I help institutions connect audiences with ideas, art, and one another.
Connecting people through thoughtful creative experiences.
Arts & Cultural Programming
Arts Marketing & Community Growth
Passaic County Arts Center
Developed and executed marketing campaigns, community partnerships, and audience engagement initiatives that increased program visibility and participation across arts and cultural offerings.
Creative Program Development
Paint & Sip: The Master Artists
Designed and marketed an arts education program that introduced participants to influential artists through guided painting experiences, creative storytelling, and community engagement.
Film Programming & Audience Development
Art Film Series
Supported the development and promotion of public film screenings designed to increase cultural participation and strengthen community engagement through accessible arts programming.
Public Programming & Cultural Engagement
Artist Talk Series
Established and promoted artist-centered programs that fostered dialogue, learning, and meaningful connections between creative professionals and the public.
Festival Strategy & Event Management
Art in the Park Festival
Helped lead the planning and execution of a countywide arts festival, managing partnerships, programming, vendor engagement, marketing initiatives, and day-of event operations.
Brand & Marketing Campaigns
Integrated Brand Campaign
Barbie
Developed a cross-platform campaign inspired by the cultural impact of Barbie, combining experiential programming, audience engagement, and brand storytelling.
Digital Beauty Campaign
Glossier
Conceptualized a social-first beauty campaign focused on community engagement, user-generated content, and contemporary digital marketing strategies.
Experiential Brand Storytelling
Coca-Cola
Designed a campaign concept exploring how experiential marketing and emotional storytelling strengthen brand loyalty and audience connection.
Luxury Heritage Storytelling
Cartier
Crafted a heritage-focused marketing concept exploring how craftsmanship, history, and storytelling contribute to enduring luxury brand identity.
Lifestyle Sustainability Campaign
Cotton
Created an audience-centered campaign highlighting sustainability, responsible consumption, and the role of everyday materials in shaping consumer choices.
Editorial Sportswear Campaign
Adidas
Produced an editorial-style campaign blending fashion, athletics, and visual storytelling to engage lifestyle-focused audiences.